© Owen Casey
All rights reserved.
Peggy Guggenheim Collection
Fall 2024
A visual identity system, including a logotype
and supporting assets, for the Peggy Guggenheim Collection located in Venice, Italy. The geometric logotype draws inspiration directly from the twentieth century art collection, particularly works by Picasso and Alexander Calder, as well as the unique personality of Peggy Guggenheim.
The goal of this identity was to balance both honoring Peggy Guggenheim's legacy and pivotal role in bringing this collection to her home in Venice, while highlighting the many artists’ work within the collection itself.